Archive for December, 2011

Celebrate Like You Mean It

Tuesday, December 20th, 2011

I was traveling around St. Patrick’s Day and while I ate dinner and enjoyed some Irish music I saw a promotional T-shirt for Guinness beer announcing the holiday. It was a very stylish T-shirt, but it was the tagline that I loved the most. It read:

Celebrate like you mean it.

I haven’t been able to get that phrase out of my mind since.

Organizational leaders think about celebrations a lot. Maybe not the type Guinness was thinking about with that tagline, but they definitely think about them. They think about what, when, where and how to celebrate. Sometimes they get it right. But far too often they don’t.

Celebrations are important, but even more important is handling celebrations appropriately.

Of the four points mentioned above (what, when, where and how to celebrate), what to celebrate and how to celebrate it are the most important for you to consider. But first, let’s start with an underlying principle – why to celebrate in the first place.

Why to Celebrate – Consider the Underlying Purpose

There are at least three great reasons to celebrate in your organization:

to commemorate results and efforts.

to recognize people accomplishments and contributions.

to appreciate people.

When you think about these purposes, especially in an organizational context, it makes it easier to think about when to celebrate.

But before we get more specific about that, think about the last five times you arranged or participated in a celebration, and what the expressed purposes were. And, perhaps more importantly, what are the situations when you didn’t celebrate that, using the purposes above, you could have?

When to Celebrate – Consider your Reasons

Read any book on team building, employee engagement or project management and you will read that celebrations are important. You can easily find lists of reasons to celebrate that usually include things like:

Celebrate when you . . .

Reach a goal.

Achieve a milestone.

Gain a major Client.

Release a new product.

Win an award.

These are probably obvious times to celebrate (in part because so many experts have reminded us). Most organizations do something at these types of “big achievements.” And yet when you consider the stated purpose above, there are so many other situations when you could celebrate. What if you celebrated when:

People worked exceptionally hard?

People delighted a customer?

People lived your organizational values in a unique or important way?

People deserved thanks?

People reached a milestone, even if the project isn’t complete yet?

Each of these lists could be longer – but please notice a critical difference. The first list is about completion and success, the second is about people. The first list is the obvious times to celebrate; the second list might be more of a surprise and have greater meaning to those being celebrated.

Successful celebrations occur in part when you are celebrating for the right reasons, and when those reasons are perfectly clear to those involved in the celebration.

How to Celebrate – Consider Your Attitude

Ever been to a celebration that flopped? Chances are it wasn’t about the cake, punch or surroundings. The single biggest reason why celebrations flop is because people are just going through the motions.

Like when the leader arrives late, makes a proclamation then rushes back to his or her meeting.

Or the purpose for the celebration isn’t clear.

Or it has been postponed three times.

These are all examples of celebrations becoming perfunctory and without any passion. And in the end, these “celebrations” hurt engagement, morale and energy more than they help.

If you want successful celebrations you must be real and genuine about the reason for celebrating. You must be gracious and thankful for those involved. Your comments must be heart-felt, and you must be present – really there in the moment – sharing in the celebratory feelings of the event.

There is another article that could be written (and I”ll probably write it) about the ways to do the celebration, because not all celebrations are (or should be) created equally.

However you do it, in the end, the biggest key to any celebration’s success is all about the slogan from that T-shirt. If you want your celebrations to be meaningful, celebrate like you mean it.

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Potential Pointer: It isn’t about the venue, the theme, the budget or even the food. When celebrating events and accomplishments in your organization, what matters most is that you clearly want to celebrate! So, celebrate like you mean it.

Kevin Eikenberry is a leadership expert and the Chief Potential Officer of The Kevin Eikenberry Group, a learning consulting company that helps Clients reach their potential through a variety of training, consulting and speaking services. To receive your free special report on Unleashing Your Potential go to http://www.kevineikenberry.com/uypw/index.asp or call us at (317) 387-1424 or 888.LEARNER.

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Mythology Of The Cat

Monday, December 19th, 2011

Most of the lesser complex animals, invertebrates, fish, amphibians, and reptiles probably have a worldview along the lines of ‘it just is’ and accept whatever comes along – go with the flow. But once you consider the relatively higher and more complex animals, like birds and mammals, then brain complexity becomes such that to a greater or lesser degree, intelligence and the ability to think and figure things out has to be taken into consideration.

For those of you who have companion animals, or even those of you who have just watched animals at a distance, you may have wondered how those animals view and perhaps even think about life, the universe and everything. That is, each animal must have some sort of personal worldview; a perspective or point of view probably forever beyond our understanding – usually but not always.

I’m picking on cats in this particular case because I’ve owned cats nearly all my life. This essay could just as easily have been dogs or horses or some other domesticated mammal.

So what are cats? Can we identify with them? Can they identify with us? Well, domesticated cats are playful; curious; adaptable; selfish; they dream; they like variety though they can also be creatures of habit; they can ‘think’ things through and make decisions; they have a vocal language and a body language; they display emotions; they have memory and therefore somewhat a sense of history; they have the same sensory apparatus as we have; they have their own likes and dislikes whether it be food; a place to sleep, where they want or don’t want to be scratched or rubbed or petted; and, in short each cat has their own very unique personality. Cats are certainly very self-centred, perhaps a bit more so than typical adult humans, but certainly akin to human infants and toddlers whose worldview is very self-centred with a near 24/7 gimmie, gimmie, gimmie; I want, I want, I want. Cats, at least those intersecting with humans have a gimmie/I want aspect to them, and like infants/toddlers the ‘pester’ factor can often reach extremes. In short, cats really seem to be mini albeit furry versions of humans, especially infants/toddlers. But, how close might that version really be?

For starters, and perhaps like all animals, the cat probably has a worldview something akin to it being the centre of things – the be-all-and-end-all – and that the entire environment the cat finds itself in is there to provide for all the cat’s requirements. From the domestic cat’s point of view, the world owes it a living! How else could the cat view things? One’s self perceptions tend to revolve around ‘I am the centre of the universe’ because you are most intimately bound up in your worldview with yourself and not as intimately with anything else. Therefore, anything else, in a self-centred worldview must be subservient. Of course the cat often finds out the hard way that parts of that external reality have differing opinions. That never seems to shift the cat’s worldview however that it is ‘top dog’* and deserves all the best that comes its way – which might not be all the ‘best’ that nature could provide but the cat doesn’t know that.

Cats certainly have no comprehension, perhaps like toddlers, of being in the way, underfoot, in danger of being trodden on or sat upon, while helping themselves to whatever piece of household geography suits their fancy. One could conclude from their selfish (from our point of view) behaviour, their worldview must be one of ‘supreme being’ and ‘rank has its privileges’, and such a worldview will persist at least until such time as their tail gets stepped on or they get tossed out of the easy chair! They still probably see themselves as supreme beings – it’s their worldview of you that’s now somewhat changed.

The average head of the household and cat owner is probably somewhat of the opinion or has the rationale that ‘I pay the bills, therefore I call the shots and what I say goes’! Cats can probably understand ‘head of the household’ in that in cat society, as in all animal societies, all cats are not equal – there is a hierarchy and one cat alone will be ‘top dog’ as it were. But there’s nothing in a cat’s worldview that corresponds to money or bills or economics or finance. Everything is a free lunch, be it sunshine or the electric/gas/wood heater you, the owner, pay for. Even if the cat goes outside and catches and eats a mouse, it’s still as free a lunch as far as the cat is concerned as the food you put in its food bowl. So that bit about ‘I’m the boss because I pay the bills’ has no meaning or significance to the cat since the concept of ‘bills’ is foreign.

Cats have no mythology about shopping. The post Xmas sales and weekly specials at the supermarket are alien concepts. So is that nearly supreme abstraction to humans – time. Birthdays are a non-event with no realization when they occur and with no relevance in any event. Ditto all those other special points in time like holidays we humans are obsessed with. Cats don’t make a habit of staying up late on New Years Eve. It’s of no consequence. Weekends are no different than weekdays.

Equally the cat has apparently no worldview of tomorrow or of the future (though it has a memory of the past). It doesn’t save for a rainy day. I’ve never observed a cat hide away a few of its dry cat food pellets for a future emergency or a midnight snack. A cat is very ‘now’ oriented. A cat probably has no concept of death, far less an afterlife. I’ve always tended to have two cats at a time on the theoretical grounds they have companionship when I’m not around. As such, one cat will finally get to go to that great ‘litter box in the sky’ and as such the surviving cat (for a while at least) will be without its companion feline ‘friend’. I’ve never noticed however any real change in the behaviour of the surviving cat. The demise and removal of the other animal has apparently all the relevance of my tossing an empty can into the recycling bin. Now if I tossed out the cat’s favourite easy chair that would probably cause more of a reaction!

It’s difficult to teach a cat anything that isn’t already hardwired into its little grey cells. I mean you don’t tend to have guard cats, seeing-eye cats, or cats that sit up, stop on command at the corner, beg, and play fetch, etc. when their human owners say so. The cat’s worldview is quite foreign to such concepts, though there’s little difference between a cat’s IQ and a dog’s IQ. Maybe that’s why the saying ‘dogs have masters; cats have slaves’!

So those are several significant differences between the worldview mythologies of the cat relative to humans (or even dogs, who, are well known to ‘grieve’ upon the death of a fellow companion dog or of their owner. If I died, my cat’s loyalty would shift quick-smart to the next human who fed it).

I noted above that cats dream and why not. I judge this because often when they are sound asleep I frequently notice their paws and mouths twitching as if in response to something going on inside their head. I assume it’s not some abstraction that occupies this assumed dream state. It’s probably related to visions of chasing and eating fat mice and plump flightless birds! There’s no way of telling for sure, but that’s what I suspect. If they dream, they dream practical cat-related things.

I’ve never gotten the impression that a cat ponders anything at anytime but practical matters that have a direct bearing on it in the here and right now. An obvious example is that any cat always finds itself on the wrong side of a door, and you are expected to correct that state of affairs as often as is necessary – which is very often indeed. No wonder people install cat flaps! Anyway, things like philosophy and religion and the arts and mathematics and anything abstract not only isn’t considered and immediately dismissed, the cat probably can’t even conceive of such things in order for them to be dismissed as of no relevance to the cat’s worldview. There’s no creativity in their little grey cells whatever. I very much doubt whether any cat has pondered whether or not it has free will. My cats don’t respond to cat art, like the pictures of cats on calendars. Music soothes the savage beast but with one minor exception all my cats have been oblivious to whatever type of music CD I’m playing, be it classical or jazz, country & western or film scores; vocal or instrumental. That one exception is that I once had a cat that would react to whistling within a song that emanated from the speakers. Still, cats probably therefore never have to endure that annoying experience of having an irritating song play endlessly, over and over and over again inside their head!

If the cats were of a human frame of mind, they might conceive of something like: In the beginning the great cat deity, lets name it Bastet (also spelled Bast, Baast, Ubasti and Baset) after the ancient Egyptian cat goddess, created not only the domestic feline, but all that’s part and parcel of their world. In the beginning Bastet created the ever pristine litter box; the ever full food and water bowls, and lots of birds and mice for felines to chase, catch and snack on. That’s of course according to the mythology of the cat, if the cat had a human’s imagination. Well actually, not. No cat has imagined any self-contained mythology about the origin and evolution of cats. If cats have a worldview mythology outside of the concepts of self and now, then it probably centres on what strange companions humans are. And I’m 99% sure that while such human activities might be fascinating, they are equally incomprehensible.

Translated, whatever mythology our domestic feline companions come up with that explains to their satisfaction their worldview, it will bear little resemblance to actual human activities on behalf of the animal, like the concept of money to pay for the goods and services it receives. The cats have no conception of livestock (slaughtered as pet food), of biological evolution (that provided the birds and mice and the abilities of the cat to chase, catch and snack on them), of the infrastructure that gets them their fresh water (and other goodies) that ends up as the end product in their water bowls, etc.

So while I have no idea what worldview mythology my cats have (and they probably aren’t the exact same – each cat’s worldview will be in part unique) it’s wrong.

However, we can speculate; take scenarios that are part and parcel of their world, natural or otherwise, and try to figure out how they see and interpret things through their eyes.

So what goes through a cat’s mind when it’s not immediately concerned with me; now – when it’s not in immediate need of catering to various biological requirements and functions? The cat is just sitting, wide awake, alert, observing, but what is it thinking? Does it have to be deep in thought at all? Probably not I suspect. In fact, it’s more likely as not they are observing just for the sake of observing – always on the lookout for something to chase and eat (that’s probably just hardwired into their brain), or for something that might chase and eat them.

I mean my cats are interested in birds; I’m interested in birds too – but for totally different reasons. On the other hand, my cats are interested in a clean litter box, but what goes through their minds when every time they go to the litter box it’s pristine, even though it wasn’t in that condition a little while back for obvious reasons? Do they associate that ‘it wasn’t then but now it is pristine’ phenomenon with a cat deity or with me or neither? Cat food appears on demand in bowls they eat out of, yet they have no comprehension of the chain of events between manufacture, distribution, the need for money to purchase, transport, open and pour into those bowls that food. So how do they account for the food that somehow magically appears before them? Do they have a food bowl mythology? Or, perhaps it is a phenomena that just is, and they think no more about it than a fish ponders the nature of the water it swims in. For some reason I find it very hard to picture my cats deep in thought wondering about all those whys and wherefores associated with the food they consume.

Well we have some idea what a cat’s worldview mythology is (me; now), and isn’t (nothing that’s abstract) but you, the owner, aren’t an abstraction. How do you fit in to your animal’s mythology?

Cats must have a field day with respect to inventing a mythology that accounts for the strange habits of those creatures they share their environment with – humans. For example, my cats see me getting dressed every morning – I’m putting on the fur. Since cats don’t need to dress, this behaviour must be really weird to them. Ditto making the bed or washing the dishes. The cats must be totally freaked out by my habit of deliberately getting wet via a daily shower or bath. What activity could repulse a cat more than that? Yuck! How do cats explain the dwelling they reside in along with all the stuff it contains? I know where it all comes from, but how do they account for it all? Do they even bother to try to account for it? Part of that all is my personal computer (PC). They see me typing away on this PC but I’m sure they have no comprehension of what this PC device is or why I’m pecking away on it instead of paying attention to them. When I go out of the house, shopping say or off to the club for a few cold beers, do they wonder where and why? Do they worry that I might not come back, because if I don’t they will find themselves in a pretty pickle. Or, is the fact I’m away of no interest and no consequence and causes no speculation? Since they don’t seem agitated when I leave, I suspect they have no comprehension of the possibility that I might not return, being hit by the proverbial bus instead.

So, do my cats develop a point of view, a worldview mythology to account for birds (a natural part of their environment), litter boxes (not so natural), and PC’s (totally unnatural)? I suspect they don’t. These things just are and don’t require any mythological interpretation to otherwise explain them.

Cats like to lie and stretch out in and soak up the warmth of the Sun. How do they account for sunshine and this warmth since presumably they know nothing of stellar astrophysics, nuclear fusion, photons, etc.? Might it be, if it be at all, that our cats conclude that in the beginning that great cat deity Bastet created the Sun to give pleasure and warmth to them, but, Bastet hides the Sun at regular intervals (at night) so as not to totally spoil us cats? Probably not I suspect. The warmth of the Sun probably just is (like the water is to the fish) – in fact they might not even make the connection between the Sun, sunshine, and the warmth that gives them.

Conclusions & Summary: So what is a domestic cat’s worldview mythology? Well, if the cat could speak, it might say something like this: “It’s all about me; it’s all about now; everything else just is and if it doesn’t affect me now, it’s not relevant.” The more I think about it, the more I draw a parallel between a cat being an eternal toddler (me; now; everything else just is, albeit interesting and worthy of exploring), but at least without the temper tantrums!

*The standing observation or joke is that a dog thinks to itself that ‘my human feeds me and plays with me and looks after me, therefore he must be a god’. The cat thinks to itself that ‘my human feeds me and plays with me and looks after me, therefore I must be a god!’ There’s an awful lot of relevance in that observation IMHO.

Science librarian; retired.

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Law Firm Internet Marketing – An Executive Summary Using the Q&A Format – Part II

Saturday, December 10th, 2011

You mentioned “…your page ranking.” What is page ranking and how do I get my pages ranked in law firm Internet marketing?

You don’t have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Page Rank is the standard on the Internet for success since 47% of the people on the Internet go to Google to do their searching and the other major search engines (Yahoo and MSN) use similar models as Google. If you rank high at Google you will rank high anywhere. The Google Page Rank system is from 0 to 10 with 10 being high and 0 being low. Probably more than 98% of sites on the Internet are ranked 0, 1, or 2. I do recommend you go to Google and get a Google Tool Bar since then you can see the Google Page Rank they have given you and every other web page you ever visit. This is a very useful tool in law firm Internet marketing. First it tells you how you are doing with your website. Next it tells you how well your competitors are doing with their websites, which tells you what you need to do to get a higher Google Page Rank so you are above them in the search engine results. Finally, it tells you how well your vendor has done for you in law firm Internet marketing and if you are searching for a new vendor it can tell you if they know what they are doing since they should show you sites they have built that have good Google Page Ranks. For sure that vendor’s site should have a good Google Page Rank don’t you think? There is another ranking system called Alexa that is not one you need to be as aware of based on Alexa toolbar users (well over 10 million of them last I knew) and where they are going. You can get their toolbar at Alexa.com. Alexa ranking is based on the lowest number being the best and the highest number being the worst. A low number is under 500,000 thus indicating a website that is in the top 1% of all websites in the world in terms of the traffic that comes to their site. For example CNN.com is #26, GE.com is 4,719, Google is #3, Yahoo is #1 and MSN is #2. The poor Alexa ranks are in the millions with most websites on the Internet being Alexa ranked “no data” not being at all unusual. You site is likely to be “no data” ranked, as are most lawyer sites by far. So be more concerned about your Google Rank.

You have been talking about “competitors” a lot in. Who are my competitors in law firm Internet marketing?

Your competitors in law firm Internet marketing are those people who are trying to rank high at the search engines for the same keywords as you are trying to rank high on. If your down the street lawyer competitor knows nothing about keyword research and how to build a law firm Internet marketing system then he will not be much of a competitor for you on the Internet. Fortunately or unfortunately most lawyers are doing it all wrong with vendors who are over charging and under delivering. You have a great opportunity to get out in front of the pack and stay there because by the time they wake up you will be so far out in front they almost certainly won’t be able to catch you in law firm Internet marketing.

Some way back you mentioned “RSS”. What is RSS in law firm Internet marketing?

RSS stands for “Really Simple Syndication”. Trying to stay up with all the new information on the Internet is clearly difficult given the size and growth of the Internet. What if you had a really simple way to get the new information posted at your favorite websites or get their newsletters without them getting caught in spam filters? That is what RSS is designed to do. You sign up on the web site of one of your favorites for RSS and they will send information (text, audio or video) to your RSS news reader on your computer or to your web based news reader (I use Yahoo.com). Where can you get these news readers? Here are some options:

For Windows

Newzcrawler.com

newsgator.com/NGOLProduct.aspx?ProdId=FeedDemon

awasu.com/

For Mac OS X

newsfirerss.com/

newsgator.com/NGOLProduct.aspx?ProdID=NetNewsWire

For Web Based

bloglines.com/

http://my.yahoo.com/

newsgator.com/ngs/default.aspx

While this technology is still new it is growing. Some Internet marketing experts think it will overtake email as the “killer application” on the Internet in a few years since it fixes the spam problem and reduces the number of newsletters coming to people’s in boxes. It is good but probably not that good. Right now I would put it on your site as a useful tool in law firm Internet marketing if you offer a newsletter or add content regularly since people who use RSS are going to be very interested prospects if they sign up on your site using RSS.

You said earlier “over charging and under delivering.” What should I expect to spend on an Internet marketing site with a vendor that can deliver excellent results?

You may or may not have to “start over” if you have a site now. Also know some vendors charge by the hour, some by the project and some a mixture of the two. If you are looking for a “value vendor” (one who is not the cheapest but also not the most expensive) to build a new website with all of the factors I have spoken about in place you will need to expect to spend from $8,000 to $12,000 for the new website. At this level of spending the website should have 20 pages or maybe a few more in total with the entire “on site” SEO in place. The fee for the site should include the services of a Webmaster (think of this person as being much like a “general contractor” who is building your dream house), keyword researcher, web designer, technician, and website copywriter. If you are looking for someone who is going to do the ongoing webmaster role (think here of having a professional Internet marketer on you team) taking you from where you are now with an existing site to excellent results then work with you ongoing to assess your current website circumstances in detail, make a plan for how to improve your circumstances via your current vendor, manage your current vendor so they implement that plan (or if necessary make the recommendation to you to leave your current vendor as well as find you another more appropriate vendor) you can expect to pay around $70 to $90 per hour to get a quality USA based person to do the job for you.

If you want to view his in depth “Internet Marketing Guide” you can go to http://www.CannonFireMarketing.com. Richard’s guide will take you much, much deeper than this executive briefing can. Richard is one of twenty-five SBI Certified Webmasters that you could “shop” if you desire at: http://directory.sitesell.com/certified/index.html. In the interest of full disclosure Richard built my medium size site (and growing) and has been a valuable addition to my team. Ken Evoy, MD, that I mentioned earlier, developed the CTPM model of Internet marketing that currently serves over 30,000 primarily small businesses with their Internet marketing needs, founded and owns the SBI system.

That is more than I expected to spend on law firm Internet marketing. Are there other options?

Yes. If you don’t currently want to budget for $8,000 to $12,000 you could begin with a 10 to 15 page site but be sure to do the keyword research (Richard Cannon can do this for you and is a master at it, one of the other SBI Certified Webmasters or maybe your current vendor). The lower number of pages would bring the cost down considerably. Later you can add pages (a must in law firm Internet marketing – like a page per month for solo and small firms). You could also go to guru.com (a virtual marketplace complete with a mediated process) where you can find cheap vendors (think India, Singapore, New Zealand, South Africa and Europeans here at $12 to $50 per hour) as well as value vendors (think $50 to $100 per hour in the USA). If all you want is a “brochure holder” type of site (so you don’t look behind the times) you can get one of those built without the keyword research for maybe as little as $800 to $1,000 by a value vendor or half that or less by a “cheap vendor”, however, you will likely “throw that away” when you decide to move up to law firm Internet marketing type site. If you really, really want to go inexpensive you could go to Yahoo.com’s home page and scroll down on the left side of the page to “small business” and click on that where you can buy something as a decent brochure holder type of site at a cheap price per month.

OK friends, we have completed part two on law firm Internet marketing. In part three we will cover should you have a vendor that has done lawyers websites in the past over a “plain” vendor, why do I keep mentioning the number of pages on a site, how to avoid overpriced vendors, what your domain name should be, intellectual property issues to consider and more. So keep on reading with part three to learn more on law firm Internet marketing.

You can download free now the 125 page Report titled “31 Proven Law Firm Marketing Strategies” by Henry Harlow and much more. You can increase your income; reduce your work hours as you serve your clients better than ever – guaranteed. http://www.Law-Firm-Marketing-Coach.com

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